The National Football League (NFL) revealed today it has agreed a major multi-year extension with On Location, the leading global hospitality, ticketing and travel services company.
This means that the current agreement between On Location and the NFL will see On Location act as the official hospitality partner for NFL until the year 2036, which will grant fans unprecedented access and experience to a number of NFL events across the globe.
Under this new partnership, On Location will remain the official package provider for the Super Bowl, NFL Draft, Pro Football Hall of Fame, Pro Bowl Games, and Scouting Combine along with unique ticket experiences. The extension also allows On Location to promote NFL International Series Games in worldwide markets thus increasing the fan base experiences internationally.
The NFL means business and On Location’s President, Paul Caine, had this to say about their partnership; “It was core to our mission and vision to provide NFL fans with incredible, unforgettable moments on the grand stage of the Super Bowl. Now we collaborate from the top to bottom of—the Pro Bowl Games, Draft, Scouting Combine and emerging International Games. Collectively, it has been rewriting the definition of being on location, over and over again to build out our library to bring more of what fans crave – a more bespoke, white-glove, elevated, not just simply a seat to watch a game from.
Peter O’Reilly, NFL Executive Vice President of Club Business, Major Events & International said, “On Location has come a long way since it was established in the NFL and is today recognized as the benchmark for delivering premium experiences for some of the biggest sporting events globally. Ensuring fans receive the best experience is at the heart of what we are at the NFL. With On Location being bought by TKO, the beneficiary today and in the coming future will be our fans who will have the opportunity to live memories that they’ll never forget.
“We are looking forward to co-operate with them during our most important events within next few years.”
The official marketing rights partner means that fans can get involved with many fantastic premium offerings such as VIP ticket options, travel solutions, exclusive backstage, and other very special moments makings tailored for a fan’s entire life time.
On Location prides itself in providing premium guest solutions in the grey area of corporate hospitality to market immerse, fan solutions fully tailored. As a leading integrated live event and hospitality provider for some of the world’s most recognized rights holders – with a portfolio crossing more than 150 rights managing bodies, including IOC, FIFA, NCAA, UFC, and PGA of America, among others – On Location orchestrates, delivers, and personalizes mass appeal events, making live events exciting and unmissable.
This sponsorship with On Location is a section of the commercial plan of the NFL; this season has seen the brand collaborate with other famous brands such as Advil, Accenture, Netflix, Sony, the Las Vegas Convention Center, Bitpanda, McCoy, and Samsung. These deals show that the NFL continues its efforts to develop and deepen the experiences and fans’ engagement as well as to grow the fanbase around the globe using brand collaborations.
